Social Media: Many companies use social media as a form of marketing, but social media also has huge PR perspectives. Some of the companies greatest PR successes and downs can happen on social media. It’s a place where your interactions with a single customer are visible to most people. It allows companies and entrepreneurs to show their lighter side. Example,what @wonderwingsgh does here exchanging friendly Twitter stunts. It’s also a good place for honest public apologies. To be a good social media person to PR you need to know something about technology and intuitive and have a great sense of humor.